The NFL player stars in a retro martial arts-themed advert as Garage Beer ramps up its marketing push. He and brother Travis became investors in the brand last year.
Garage Beer has launched a new campaign featuring former NFL player Jason Kelce in a retro-style martial arts advert called Brewmite.
The short film shows Kelce in a garage-turned-dojo, throwing slow-motion punches and kicks while wearing a headband and training gear. The ad plays on 1980s action film clichés, with clear references to The Karate Kid. Its aim is to position Garage Beer as fun, light, and easy to drink.
Kelce, who retired earlier this year after 13 seasons with the Philadelphia Eagles, invested in the brand last year alongside his younger brother Travis. Travis Kelce plays for the Kansas City Chiefs and has gained wider public attention through his relationship with Taylor Swift.
Kelce brothers are key backers
Garage Beer CEO Andy Sauer confirmed the brothers are the company’s biggest investors.
